The BBC and ITV have jointly announced they are in “the concluding phase of talks” to launch their own streaming service as a way to rival Netflix, according to reports on the BBC News website.
Director general for the Beeb, Tony Hall has said that “Britbox” will be launched in the second half of 2019, while ITV’s chief executive Dame Carolyn McCall added it will feature the “very best of British creativity”.
Britbox will cost subscribers a competitive £5 a month, compared to Netflix which can cost anywhere between £5.99 and £9.99 p.c.m depending on your package size, £7.99 for Prime Video, and up to £33.99 for Now TV. However, the price alone may not be enough for the service to usurp Netflix as the country’s lead streaming service which is currently enjoyed by around 70% of British homes.
Actual content has not yet been discussed, but both the BBC and ITV have promised their top drama series will be heavily featured, as will much of their so-called classic content which currently isn’t available on either iPlayer or the ITV Hub. We can only assume this means hours and hours of Coronation Street and Eldorado. Speaking of the current on-demand services for both networks, Britbox is not expected to replace either.
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